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While in private beta since last year, Magisto saw 20,000 users create over 40,000 videos. Most nonprofessional video footage goes unedited and unwatched, and inevitably winds up lingering in a folder or hard drive. "Everybody is shooting hours and hours of video, but nobody knows what to do with it," said Oren Boiman, Magisto's CEO and co-founder in a company statement. The system is designed to recognize faces - even the most familiar faces - as well as landscapes, animals, and movements such as zoom shots or action sequences. The "secret sauce" of the Israel-based company is its patent-pending image analysis technology that Magisto says detects the best scenes "buried" inside lengthy, boring, or poor-quality videos. In seconds, Magisto analyzes raw, unedited video footage for the best segments and turns all of it - up to 16 video clips - into short movies with music and effects (transitions, split-screens, titles, wipes) that can be shared with friends and family over social channels like Facebook, Twitter, YouTube, or e-mail. All users need to do is upload a video to Magisto, choose a title and soundtrack, and then hit edit.
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No deft maneuvers, special training, or expensive software required.
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Geared toward amateurs, Magisto is a new breed of free online video-editing systems: it's fully automated, and fast. Magma Venture Partners, an original investor in Magisto, also participated in the second round. Li, who has an estimated net worth of $26 billion, is known for making smart early-stage investments in companies like Facebook and Spotify.
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Now imagine actually doing something with it.Įnter the Web-based video-editing service Magisto, which today announced its public rollout, along with $5.5 million in a series B funding round led by Horizons Ventures, the private venture firm of Li Ka-shing, the world's 11th richest man. – Cross platform access.Think about all that video sitting on your hard drive, all those clips of the kids, the vacations, the graduations, your karaoke parties. – Add soundtracks from your device or from Magisto’s library of licensed music – Upload photos and video from your Gallery or use Magisto as a smart video camera – Facial recognition detects the most important people in your photos and videos – Automatic video stabilization, filters, effects, transitions, and overall production – Turn ordinary baby videos into incredible baby movies your family will love! – Share movies publicly to your Timeline or privately with albums – Share video to Google+, Facebook, Instagram, Twitter, Email, Youtube and Whatsapp – Unprecedented AI Technology analyzes and combines the best parts of your photos and video clips into fun movies
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Imagine a personal photo editor combined with your own video editor, available 24/7 to transform your photos into movie masterpieces, in minutes! The easiest way to turn plain pictures into captivating video stories. – “Photo Movies”! Create sensational movies using as little as 5 photos. (Don\’t worry – you can always disable this feature under settings and movies are private until you\’re ready to share \’em) – Magisto will SURPRISE you with beautiful movies automatically created from your photos and videos. – Create and share 15 second videos right to Instagram!
Transform raw wedding photos and wedding videos into elegant and classy wedding movies. Easily turn your baby\’s first moments into adorable baby movies. – Baby Steps, the perfect video editing style for capturing baby photos and videos.
– Share a birthday video greeting card or recap your favorite birthday movie memories with our colorful birthday video editing style. NEW! Premium Video Editing Styles (purchase required):
– Are you a Foodie? Use our \’Foodie\’ video editing style to turn your foodie photos and videos into food adventure movies. – #TBT Make everyday Throwback Thursday with our \’Throwback\’ Video Editing Style! Vintage filters and home movie effects turn photos and videos into instant memories!
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Magisto will analyze your photos and videos and splice them together for you, creating a professional looking movie-an edit that you’ll be proud to share with your friends. You don’t have to be a photo or video editor or know anything about photo or video editing at all. Most recently, Magisto was included in Google\’s list of Best Apps of 2013! We were also featured in CNN, TechCrunch, Mashable, Wired, VentureBeat, GigaOM, The Next Web, CNET, and Forbes! Magisto has over 65 million users, has been featured in Google Play Editors\’ Choice and on the Google Play homepage in 130 countries. Magisto Video Editor & Maker automatically turns your photos and video clips into awesome edited movies, complete with your choice of music, cool graphics, and effects, in just a few magical minutes! Best of all it is free to download.
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